We are beyond excited to announce that Clutch has been named the Official Online Pre-Owned Car Retailer of the National Hockey League (NHL®) in Canada. Today, Clutch and the NHL announced a multiyear Canadian partnership, marking the first time the brand has been an official sponsor of a major professional sports league.

The new agreement provides Clutch with an array of exclusive marketing rights and designations that will connect the brand with the NHL and its fans through the NHL’s vast marketing, digital, and social media channels. In just a few weeks, fans will see the Clutch brand displayed in camera visible virtual slot in-ice ads during all 2022 Stanley Cup® Playoffs and 2022 Stanley Cup® Final games broadcast on Sportsnet in Canada.

Clutch is also excited to launch the “2022 Stanley Cup® Playoffs – Clutch Giveaway” contest. For two lucky winners and their friends, we are giving away two pairs of tickets to one 2022 Stanley Cup® Playoffs First Round game of their choice (either Game 1, 2, 3, or 4), as well as round-trip flights, spending money, and two hotel nights in the city of their chosen game. From April 8 to 25, 2022, fans can enter for the chance to win by following Clutch on Instagram, liking the contest Instagram post, and tagging the friend they would take if they win. For contest rules, visit clutch.ca/stanley-cup-playoffs-giveaway. 

During the 2022 Stanley Cup® Playoffs, Clutch will also be bringing exciting NHL contests and experiences exclusively to the TikTok community in Canada. Follow @ClutchCanada on TikTok to see what they have in store for fans.

“We’re so excited to be kicking off this incredible partnership with the National Hockey League,” said Whitney Bell, Vice President of Marketing at Clutch. “There is nothing that connects Canadians quite like our love of hockey, and we are looking forward to sharing our best-in-class online car-buying experience with Canadian hockey-lovers in the years to come.”

“We’re thrilled to welcome Clutch, the future of online pre-owned car retailing in Canada to the NHL family,” said Kyle McMann, NHL Senior Vice President, North American Business Development. “We look forward to building impactful fan-focused programs while providing major brand visibility during the Stanley Cup Playoffs with a growing and innovative Canadian brand.”

Clutch and the NHL will also collaborate to create content to engage fans and consumers across Clutch and NHL-controlled broadcast, digital, and social media platforms.

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