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Not all car buyers seek the same thing, as the car-buying experience is highly personal. Some buyers may prefer a tiny sports car that zips through corners effortlessly, while others may need a hulking SUV to handle their large family or tow a trailer. However, knowing the best-selling car brands in Canada can help you determine the brands buyers nationwide trust and rely on.
To help you whittle down your options, we’ve outlined the best-selling car brands in Canada for 2024 and what makes them so popular.
Units Sold: 270,143 (+15.53%)
Ford retains its crown as the best-selling auto brand in Canada for the 16th consecutive year, with an impressive 15.53% growth year-over-year. With iconic vehicles like the Mustang and F-150 — staples on Canadian roads — it’s no surprise that Ford continues to dominate, moving 270,143 units in 2024.
The F-Series, Canada’s best-selling vehicle for over a decade, continues to lead the charge. But there’s more to this brand than just pickup trucks. Ford has seamlessly adapted to changing consumer preferences, adding innovative electric and hybrid models to its lineup. For example, the Mustang Mach-E and the Ford Escape Plug-In Hybrid offer eco-conscious Canadians impressive options without compromising performance or practicality.
Ford’s heavy investment in safety and technology also pays dividends. Advanced features like lane-keeping assist, adaptive cruise control, and automatic emergency braking have helped its vehicles earn top ratings from organizations such as the National Highway Traffic Safety Administration (NHTSA) and the Insurance Institute for Highway Safety (IIHS).
Ford even has an entire subsidiary, Latitude AI, dedicated to automated driving, which is the future of the automotive industry.
With a solid reputation, an unwavering focus on meeting customer needs, and an eye on the future of the automotive space, Ford is here to stay. And you can save thousands on a quality used Ford vehicle instead of purchasing a new one.
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Units Sold: 209,230 (+6.61%)
Toyota solidifies its position as the second-best-selling car brand in Canada, with 209,230 units sold in 2024, reflecting a steady 6.61% year-over-year growth. Renowned for producing reliable and versatile vehicles, Toyota remains a household name across the country.
The Toyota Corolla continues to be a key player, celebrated for its affordability, fuel efficiency, and dependability. Meanwhile, the RAV4 — consistently Canada’s best-selling SUV — remains a favourite among families and adventurers alike, thanks to its hybrid options and practicality. Toyota’s commitment to sustainability is evident in its robust hybrid lineup, which includes the Prius and the Highlander Hybrid, catering to eco-conscious Canadian drivers.
Toyota Safety Sense, a suite of advanced safety features, is standard across its lineup, further emphasizing Toyota’s focus on delivering value and peace of mind. On the performance front, the Gazoo Racing lineup, including the sporty GR Corolla and GR Supra, showcases Toyota’s ability to appeal to enthusiasts.
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Units Sold: 154,107 (+13.75%)
Chevrolet’s strong 2024 performance, with 154,107 units sold (a 13.75% year-over-year increase), reflects its ability to adapt and thrive in Canada’s competitive automotive market. This growth is driven by its dependable lineup, including the rugged Silverado and versatile Equinox.
While the Chevrolet Bolt EV and EUV have made waves as accessible electric vehicles, they are set to be discontinued, marking a strategic shift for the brand. Chevrolet is focusing on its next generation of EVs, including the Silverado EV, Blazer EV, and Equinox EV, which aim to combine eco-friendliness with innovation and capability. These models show Chevrolet’s continued commitment to delivering performance and sustainability for Canadian drivers.
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Units Sold: 131,715 (+13.91%)
The Korean automaker Hyundai continues to hold a significant share of the Canadian auto market, securing its spot as one of the best-selling brands in 2024 with 131,715 units sold — a solid 13.91% increase. Known for its affordable yet reliable vehicles, Hyundai offers something for everyone, from the versatile Kona and family-friendly Tucson to the stylish Elantra and Sonata.
Hyundai has long pushed the boundaries of automotive innovation. In 2015, the company introduced Genesis, a luxury sub-brand designed to compete with premium players like BMW and Mercedes-Benz. Hyundai has also firmly planted its roots in the electric and hybrid vehicle market, helping Canadians embrace greener transportation options. The IONIQ 5 and IONIQ 6 continue to make waves with their futuristic designs and impressive electric range, while models like the Kona Electric bring affordability and efficiency to the EV market.
Hyundai’s industry-leading warranty coverage further solidifies its reputation for value and peace of mind. And beyond its cars, Hyundai remains committed to giving back through charitable partnerships, including its ongoing work with the Canadian Cancer Society.
Whether you’re in the market for a cutting-edge electric vehicle or a dependable family SUV, Hyundai has a model for you. Save thousands by opting for a high-quality used Hyundai and enjoy all the innovation without the new car price tag.
So whether you're in the market for a reliable sedan or a cutting-edge electric vehicle, Hyundai has something to offer. And you can save thousands by opting for a high-quality used Hyundai model instead of buying a new one.
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Units Sold: 123,711 (+9.93%)
Honda continues its legacy of producing reliable, high-quality vehicles and machinery, holding strong as the fifth best-selling car brand in Canada with 123,711 units sold in 2024 — a near 10% increase over the previous year.
The Honda Civic remains the cornerstone of the brand’s success in Canada, delivering its hallmark reliability, fuel efficiency, and affordability for decades. It’s no wonder the Civic remains one of the most recognizable cars on Canadian roads.
Beyond the Civic, Honda offers a robust lineup of vehicles that resonate with Canadian families. The Honda CR-V and Accord stand out for their spacious interiors, advanced safety features from the Honda Sensing suite, and impressive fuel efficiency.
Honda’s forward-looking approach to sustainability also plays a key role in its appeal. The all-electric Honda Prologue SUV has captured attention with its 288-horsepower motor, 333 pound-feet of torque, and an all-electric range of up to 452 kilometres. Meanwhile, the CR-V Hybrid continues to deliver a seamless blend of SUV functionality and fuel economy, offering a combined consumption rate of just 6.4 L/100 km.
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Units Sold: 100,203 (+4.21%)
Chevrolet’s sister brand, GMC, continues to deliver on its promise of rugged power and versatility, solidifying its position as a go-to for Canadian drivers with 100,203 units sold in 2024, a modest but steady increase.
GMC is synonymous with powerful trucks and SUVs, led by bestsellers like the GMC Sierra 1500 and Canyon. These pickups are renowned for their towing capabilities and robust performance, making them a favourite among Canadians who need strength and reliability on the road or job site.
On the SUV side, models like the Yukon and Terrain provide spacious interiors, advanced technology, and dependable performance. For those seeking a touch of refinement, GMC’s Denali lineup elevates its rugged vehicles with premium materials and luxury features.
In line with evolving consumer preferences, GMC has been making strides toward sustainability. The Hummer EV Pickup — an all-electric powerhouse — combines bold design, cutting-edge technology, and exceptional capability, showcasing the brand’s commitment to innovation.
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Units Sold: 96,792 (+13.65%)
Nissan continues to strengthen its foothold in Canada, climbing to 96,792 units sold in 2024, a healthy 13.65% increase compared to the previous year. This growth underscores the brand’s appeal to a wide range of Canadian buyers, from budget-conscious drivers to performance enthusiasts.
Models like the Versa and Sentra remain crowd favourites for their affordability and generous features, providing excellent value for individuals and families alike. Meanwhile, the Nissan Rogue stands tall as one of the most versatile and practical SUVs in its class, offering comfort, advanced tech, and great all-around capability.
Nissan’s leadership in the EV market is also a key driver of its popularity. The long-standing LEAF continues to be a benchmark for affordability and sustainability in electric vehicles, while the newer ARIYA, with its up to 490-km range and rapid acceleration, brings style and performance to the EV space.
The brand also caters to performance enthusiasts, with legendary models like the Nissan GT-R and Z sports car delivering heart-pounding thrills. On the other end of the spectrum, urban adventurers love the compact practicality of the Nissan Kicks.
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Units Sold: 86,657 (+2.23%)
Kia continues to grow its footprint in Canada, landing at No. 9 among the best-selling car brands in 2024, with 86,657 units sold—a modest 2.23% increase compared to the previous year. Known for its stylish designs, robust lineup, and affordability, Kia remains a popular choice for Canadians seeking vehicles that deliver great value for money.
Key models like the Kia Forte and the versatile Sportage continue to win over budget-conscious buyers, while the larger Telluride SUV has gained a reputation for its upscale feel and family-friendly features. On the electrification front, Kia has been a trailblazer with its EV6 and the recently launched EV9, catering to eco-conscious Canadians looking for practical, cutting-edge electric vehicles.
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Units Sold: 81,742 (+28.21%)
Volkswagen experienced a remarkable year in 2024, achieving an impressive 28.21% growth in sales and delivering 81,742 units. This jump solidifies VW’s position as a favourite among Canadians, moving it higher on the list of best-selling car brands. Known for its German engineering, Volkswagen balances practicality and premium styling, offering vehicles that appeal to a wide range of drivers.
The brand’s diverse lineup includes the beloved Golf GTI and Golf R for hot hatch enthusiasts, the family-friendly Tiguan and Atlas SUVs, and the all-new ID.4 electric SUV, which has been a hit with eco-conscious Canadians. The ID.Buzz, Volkswagen’s modern take on the iconic microbus, is another exciting addition to its growing EV lineup, blending nostalgia with cutting-edge technology.
Volkswagen’s reputation for having some of the safest vehicles in Canada also plays a key role to its success, with features like IQ.Drive, a suite of driver-assist technologies, being standard on many models. Combine this with VW’s signature build quality and timeless designs, and it’s no wonder the brand has captured the attention of Canadian drivers in such a big way.
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Units Sold: 72,226 (+23.17%)
Mazda climbed to new heights in 2024, selling 72,226 units and achieving an impressive 23.17% year-over-year growth. Known for its signature SkyActiv technology, Mazda continues to deliver excellent fuel efficiency and dynamic driving performance, appealing to both efficiency-conscious and performance-oriented buyers. The brand has also made strides in electrification, offering models like the CX-90 PHEV and MX-30 EV, which combine eco-friendly powertrains with Mazda’s stylish and driver-focused design.
Mazda’s diverse lineup caters to a wide range of buyers. City drivers will appreciate its subcompact SUVs and compact cars, while families can opt for three-row crossovers like the CX-90. Even sports car enthusiasts have options with the iconic Mazda MX-5 Miata, a convertible that embodies Mazda’s “fun-to-drive” DNA. Across the lineup, upscale styling and thoughtful features deliver a premium experience at a competitive price point.
While Mazda is celebrated for its safety, offering standard driver-assist features across most models, some advanced tech is still locked behind optional packages. This can make finding the right trim a bit more complex for buyers seeking all the bells and whistles.
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Units Sold: 68,043 (+23.79%)
Subaru has long been a go-to brand for Canadians, and 2024 proved to be a standout year, with sales soaring by nearly 24%. Known for its reliability and standard all-wheel drive across most models, Subaru vehicles are a natural fit for Canada’s diverse and often harsh weather conditions.
The Subaru Crosstrek remains a top choice for adventurers, offering the perfect blend of capability and versatility in a compact package. Meanwhile, the Forester continues to shine as a compact SUV that balances safety, durability, and spaciousness. For those seeking something sportier, the WRX delivers thrilling performance without compromising Subaru’s renowned dependability.
Subaru’s incoming hybrid options, like the Crosstrek Hybrid, showcase the brand’s push for sustainability without sacrificing its signature ruggedness.
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Units Sold: 62,579 (-21.21%)
RAM’s iconic lineup of tough and capable trucks, led by the RAM 1500, has long been a favourite among Canadian truck buyers. Known for its powerful engines, exceptional towing capacity, and luxurious trims like the Limited and Rebel, RAM has earned a reputation for blending rugged performance with upscale features.
However, 2024 presented challenges for RAM. Sales dropped significantly by 21.21%, and pricing has emerged as a key issue. The brand’s trucks, particularly in higher trims, have seen price hikes that make them less competitive compared to the Ford F-Series and Chevrolet Silverado. With higher interest rates and climbing fuel prices, affordability has become a growing concern for truck buyers, prompting some to look elsewhere or reconsider their options.
Additionally, RAM has yet to release a fully electric truck to compete with models like the Ford F-150 Lightning or the Chevrolet Silverado EV. As demand for electric and hybrid vehicles grows, this absence has put RAM at a disadvantage in the rapidly evolving truck market.
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Units Sold: 62,374 (+10.44%)
Tesla is more than just a car company; it’s a cultural icon that has redefined what it means to drive electric. With over 62,000 vehicles sold in Canada in 2024, Tesla’s presence on Canadian roads is as unmistakable as its sleek, futuristic designs. From the minimalist interiors to the industry-leading range, Tesla delivers EVs that inspire curiosity and admiration at every turn.
The Model 3 remains a top choice for urban drivers, offering a blend of affordability and cutting-edge technology. For those craving more space, the Model Y has become a family favourite, combining Tesla’s trademark acceleration with the practicality of a compact SUV. And let’s not forget the supercharger network, which makes long-distance EV travel a breeze across Canada.
Tesla’s commitment to innovation extends beyond its vehicles. With over-the-air software updates and groundbreaking features like Autopilot, Tesla owners enjoy a car that evolves with them. If you’re ready to join the electric revolution, Tesla offers a driving experience like no other.
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Units Sold: 40,712 (-20.45%)
Jeep is synonymous with rugged durability and unmatched off-road capability, making it a favourite for Canadians who love adventure. However, Jeep saw a steep decline in 2024, with sales dropping 20.45% to 40,712 units. This drop can largely be attributed to rising prices across the lineup, particularly for the popular Wrangler and Grand Cherokee models. With competitors offering similar features at lower price points, some buyers may have opted for more budget-friendly alternatives.
Jeep has also been expanding its lineup with urban-focused options like the Compass and Renegade, aiming to attract city dwellers looking for practicality and occasional off-road ability. Additionally, the brand’s push into electrification with its 4xe PHEV versions of the Wrangler and Grand Cherokee offers buyers a greener option with strong performance and respectable electric-only ranges. However, these electrified models come at a premium, adding to pricing concerns.
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Units Sold: 35,993 (+10.39%)
Mitsubishi continues to grow its presence in Canada, with a solid 10% increase in sales for 2024. Known for offering dependable and affordable vehicles, Mitsubishi stands out with its competitive warranty coverage, which provides peace of mind for budget-conscious buyers.
The Mitsubishi Outlander is the brand’s crown jewel, combining practicality with modern features. The Outlander PHEV, a plug-in hybrid version, has become a favourite among eco-conscious Canadians, offering impressive fuel efficiency and electric-only driving capability. The compact Mitsubishi RVR is another strong option, perfect for city dwellers who need a versatile and affordable SUV.
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Units Sold: 33,531 (-5.71%)
Mercedes-Benz has long been synonymous with luxury and engineering excellence, and despite a slight dip in sales in 2024, it remains a top choice for Canadian drivers seeking sophistication on four wheels. From its elegant sedans like the C-Class to its rugged yet refined SUVs like the GLE, Mercedes offers a vehicle for every lifestyle – all wrapped in unmistakable German craftsmanship.
Mercedes-Benz isn’t just about aesthetics. Its cutting-edge MBUX infotainment system and state-of-the-art safety features keep drivers connected and secure. The automaker is also pushing boundaries in the EV space, with its EQ lineup redefining what it means to drive electric luxury. The EQB and EQE are gaining traction, offering a seamless blend of comfort, performance, and sustainability.
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Units Sold: 32,589 (+1.28%)
Audi continues to make its mark in Canada with vehicles that blend performance, style, and practicality. The brand’s signature quattro all-wheel-drive system remains a favourite among Canadians, especially during harsh winters. The Audi Q5, a luxurious yet capable SUV, leads the charge, while the sporty A4 sedan delivers a thrilling driving experience for those craving precision and elegance.
In recent years, Audi has doubled down on electrification. The e-tron lineup, including the Q4 e-tron, combines cutting-edge technology with Audi’s unmistakable craftsmanship, offering eco-conscious buyers luxury without compromise.
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Units Sold: 29,704 (-4.79%)
Lexus, Toyota’s luxury division, has long been known for pairing premium features with the renowned reliability of its parent brand. However, 2024 saw a 4.79% dip in sales, with increased competition in the luxury SUV market playing a potential role. Despite this, models like the RX and NX remain staples for Canadian buyers seeking comfort, advanced tech, and a reputation for durability.
Lexus continues to lead in hybrid technology, offering options like the RX Hybrid and NX Hybrid that combine luxury with eco-conscious driving. Yet, as the industry pivots toward full EVs, Lexus’ hybrid-focused strategy may be leaving room for competitors to gain ground.
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Units Sold: 28,511 (-2.96%)
BMW remains a dominant player in Canada’s luxury vehicle market, despite a modest 2.96% decline in sales in 2024. The brand continues to set the standard for automotive sophistication, blending sleek design with thrilling performance.
The X3 compact SUV and the 3 Series sedan remain top picks for Canadians, delivering a balance of practicality and sporty driving dynamics. Meanwhile, BMW’s growing electric lineup, including the iX SUV and i4 sedan, reflects its commitment to innovation in the EV space.
With a legacy of precision engineering and luxurious comfort, BMW remains a compelling choice for those who value both style and substance.
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Units Sold: 22,938 (+43.74%)
Buick quietly made a big statement in 2024, with an impressive 43.74% sales growth. Known for delivering a smooth and comfortable ride, Buick continues to resonate with Canadian families and drivers who want a touch of understated luxury without breaking the bank.
Models like the Encore GX and Enclave offer practicality and style, with spacious interiors and thoughtful features that make road trips and commutes equally enjoyable. Buick’s focus on modernizing its lineup while maintaining its classic appeal seems to be striking the right chord with buyers.
It may not be the flashiest brand on the road, but Buick’s steady evolution and reliability make it one of Canada’s standout performers this year.
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Units Sold: 16,560 (+6.96%)
Cadillac, the flagship of American luxury vehicles, maintained its steady climb in 2024, posting a 6.96% increase in sales. Known for blending cutting-edge technology with timeless elegance, Cadillac has solidified its reputation as a brand for those who want sophistication with an edge.
The Escalade, Cadillac’s iconic SUV, remains a staple on Canadian roads, offering unparalleled comfort and bold styling. Meanwhile, models like the CT5 and XT6 cater to drivers who prefer performance-driven sedans and versatile midsize SUVs. And Cadillac isn’t just sticking to its roots—its electric debut with the sleek Lyriq EV is turning heads and positioning the brand for a sustainable future.
For Canadians who value a blend of power, luxury, and innovation, Cadillac continues to deliver, proving that this storied brand still has plenty to offer.
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Units Sold: 14,057 (-11.9%)
Dodge has long been synonymous with muscle cars and rugged SUVs, but 2024 saw its sales slip by 11.9%, reflecting changing consumer preferences and the rising competition in the performance segment. However, Dodge remains a favorite among enthusiasts who crave raw power and bold designs.
The Challenger and Charger continue to lead the charge, offering thrilling performance with aggressive styling that appeals to muscle car purists. On the SUV side, the Durango delivers a family-friendly yet performance-oriented option with its impressive towing capacity and V8 engine options.
While Dodge faces challenges in an evolving market, its commitment to power and distinctive design ensures it will always have a place in the hearts of drivers who crave adrenaline and unapologetic performance.
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Units Sold: 13,404 (+4.19%)
Volvo has built its reputation on safety, and in 2024, the Swedish automaker continued to impress with a modest 4.19% growth in sales. Known for its commitment to protecting drivers and passengers, Volvo consistently integrates cutting-edge safety technology into its vehicles, making them a top choice for families and safety-conscious buyers.
Beyond safety, Volvo delivers a sleek, minimalist Scandinavian design that appeals to modern tastes. The XC90 remains a popular midsize luxury SUV, while the fully electric XC40 Recharge offers an eco-friendly option without sacrificing style or practicality.
Volvo’s dedication to sustainability is evident in its growing lineup of hybrid and fully electric vehicles, as the brand pushes toward a carbon-neutral future. For drivers seeking a balance of safety, style, and sustainability, Volvo continues to stand out in the crowded luxury SUV market.
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Units Sold: 11,981 (-0.93%)
Acura, Honda’s luxury and performance brand, has maintained a loyal following in Canada for decades. Although sales dipped slightly by 0.93% in 2024, Acura remains a go-to choice for those seeking a blend of reliability and upscale features.
The Acura RDX, a compact luxury SUV, is a standout favourite for its smooth ride, spacious interior, and advanced tech features, making it perfect for families and commuters alike. Meanwhile, the larger Acura MDX offers a premium driving experience with three rows of seating and sharp handling, setting it apart in the midsize luxury SUV segment.
Known for its focus on precision-crafted performance, Acura combines Honda’s legendary dependability with a touch of luxury, ensuring its vehicles deliver lasting value for Canadian drivers. Whether you’re cruising through city streets or heading out on a weekend adventure, Acura strikes a great balance between refinement and practicality.
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Units Sold: 10,394 (-1.27%)
Chrysler remains a familiar name in Canadian households, maintaining its reputation for practicality and comfort, despite a slight 1.27% dip in sales for 2024. Known for its family-focused approach, Chrysler delivers reliable vehicles that cater to those seeking space and convenience.
The Pacifica and Pacifica Hybrid are the brand’s cornerstone models, offering exceptional roominess, innovative tech, and fuel efficiency, making them a go-to for families across the country. The Pacifica Hybrid, in particular, is a standout for its plug-in hybrid capability, offering families an eco-friendly option without compromising practicality.
While Chrysler’s lineup has narrowed with the discontinuation of the Chrysler 300, the brand remains committed to refining its offerings to meet the needs of modern families.
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Units Sold: 9,648 (-3.17%)
Porsche’s reputation for delivering high-performance luxury vehicles remains untouchable, though sales dipped slightly by 3.17% in 2024. This brand continues to attract enthusiasts who value driving precision, timeless design, and top-tier engineering.
Iconic models like the Porsche 911 and Cayenne are staples in the lineup, balancing speed and sophistication. Meanwhile, the fully electric Taycan has brought the brand into the EV era, appealing to those who want to pair Porsche’s legendary performance with sustainability.
Porsche has stayed true to its motorsport heritage while modernizing its lineup with cutting-edge technology and sleek interiors. Whether it’s track-ready speed or a refined daily driver, Porsche continues to command respect on Canadian roads.
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