Not all car buyers seek the same thing, as the car-buying experience is highly personal. Some buyers may prefer a tiny sports car that zips through corners effortlessly, while others may need a hulking SUV to handle their large family or tow a trailer. However, knowing the best-selling car brands in Canada can help you determine the brands buyers nationwide trust and rely on.

To help you whittle down your options, we’ve outlined the 12 best-selling car brands in Canada for 2023 and what makes them so popular.

Source: J.D. Power

1. Ford

Units Sold: 233,136 (+0.2%)

Ford retains its crown as the best-selling auto brand in Canada for the 15th consecutive year.

With its iconic Mustang and F-150 --  staples on Canadian roads -- it’s no surprise that Ford is the best-selling car brand in Canada, with 233,136 units sold in 2023. The Mustang has been a symbol of North American muscle cars since it arrived in 1964, and the F-150 has been the best-selling vehicle in Canada for over a decade.

But there's more to this brand than just the Ford F-Series pickup truck and Mustang. It has adapted to changing consumer preferences by adding electric vehicles and hybrids to its lineup and shifting its focus to sport utility vehicles (SUVs) and pickup trucks. For example, the Ford Escape Plug-In Hybrid is a popular choice for those who want to reduce their carbon footprint but still need the capability of an SUV. The Ford Mustang Mach-E is another great option for those who want a green SUV with impressive performance credentials.

Ford has also invested heavily in safety and modern technology, continually developing advanced safety features such as lane-keeping assist, adaptive cruise control, and automatic emergency braking. These features have helped Ford vehicles earn top safety ratings from organizations such as the National Highway Traffic Safety Administration (NHTSA) and the Insurance Institute for Highway Safety (IIHS).

Ford even has an entire subsidiary, Latitude AI, dedicated to automated driving, which is the future of the automotive industry.

With a solid reputation, an unwavering focus on meeting customer needs, and an eye on the future of the automotive space, Ford is here to stay. And you can save thousands on a quality used Ford vehicle instead of purchasing a new one.

Source: Edmunds

2. Toyota

Units Sold: 196,261 (+12%)

Toyota produced high-quality vehicles for over 80 years, and it has some of the most popular vehicles in the world in its lineup. Its popularity lands it at No. 2 on our list, with 196,261 auto sales in 2023.

Helping lead Toyota's charge is one of its most popular models, the Corolla. This compact car has been around for over 50 years and is a household name in Canada. Canadian car shoppers love this iconic model for its reliability, fuel efficiency, and affordability, making it a great choice for families and individuals.

Another popular Toyota model is the Camry, a midsize sedan on the market since 1982. The Camry boasts a spacious interior, innovative features, a comfortable ride, and advanced safety features and driver-assistance technology. It is an excellent option for those seeking a reliable and practical car.

Toyota places a strong emphasis on safety and sustainability. The company's Toyota Safety Sense system is a suite of advanced safety and driver-assist features that help prevent accidents and keep drivers and passengers safe on the road. Toyota has also been a leader in developing hybrid technology, with models like the Prius and RAV4 Hybrid being top choices for eco-conscious Canadians.

Toyota has also taken to the performance car market with its Gazoo Racing lineup, which includes the GR Corolla Hatchback, GR 86, and GR Supra.

Interested in saving thousands on a Toyota vehicle? Opt for a used Toyota and get all the latest features at huge savings.

Source: MotorTrend

3. Chevrolet

Units Sold: 135,484 (+18%)

Chevrolet is an iconic North American brand with many reliable and affordable vehicles, ranging from the powerful and dependable Silverado pickup truck to the family-friendly Equinox to the eco-friendly Chevrolet Bolt EV. Chevrolet has something for everyone, helping it reach No. 3 in total sales with 135,484 units sold in 2023 -- an 18% increase in sales compared to 2022.

Chevrolet has made significant strides in producing eco-friendly vehicles. For example, the Bolt EV and EUV are fully electric vehicles with ranges exceeding 400 kilometres on a single charge. Chevrolet also recently unveiled the Blazer EV and will soon release the Silverdo EV and Equinox EV. This makes Chevy an excellent choice for eco-conscious Canadians who want to reduce their carbon footprint without sacrificing performance or style.

Another reason Chevrolet is beloved in the Canadian market is its commitment to giving back to the community. The company has a long history of supporting charitable organizations and initiatives, such as the Canadian Cancer Society and the United Way. Chevrolet also sponsors several sports teams and events. One such event is the Chevrolet Good Deeds Cup, which encourages youth hockey teams to give back to their communities.

If you’re in the market for a Chevrolet vehicle, you can save thousands by opting for a quality used Chevy vehicle instead.

Source: The Car Connection

4. Hyundai

Units Sold: 115,668 (+2.8%)

The Korean automaker Hyundai is another automaker with a large market share in Canada. Hyundai has made a name for itself in the mid-range car market with affordable yet reliable vehicles like the Kona, Elantra, and Sonata that boast enjoyable driving experiences and family-friendly features. This helped propel it to No. 4 on the list of the best-selling cars in Canada, with 115,668 units sold in 2023.

Hyundai always pushes the boundaries of what's possible in the automotive world. In 2011, the company launched the Veloster, a sporty three-door coupe that quickly became a fan favourite thanks to its balance between performance and efficiency. And in 2015, Hyundai Motor Group introduced Genesis, a luxury brand that competes with BMW and Mercedes-Benz.

Hyundai has also played a big role in the electric and hybrid vehicle market, meeting the changing needs of Canadian consumers. The Hyundai Kona Electric won praise for its range and affordability, making electric cars more accessible for those looking to reduce their carbon footprint. Today, Hyundai has a collection of electrified vehicles, including the new IONIQ 5 and IONIQ 6.

And let's not forget about Hyundai's industry-leading warranty coverage that's only matched by its sister brands Kia and Genesis.

Hyundai’s not just about the cars. It’s also committed to giving back to the community. The company has many that support local charities and organizations, including a partnership with the Canadian Cancer Society.

So whether you're in the market for a reliable sedan or a cutting-edge electric vehicle, Hyundai has something to offer. And you can save thousands by opting for a high-quality used Hyundai model instead of buying a new one.

Source: Car and Driver

5. Honda

Units Sold: 112,535 (+22%)

Honda produces reliable, high-quality machinery, from automobiles to motorcycles, lawnmowers, and jets. Its stellar reputation earns it the No. 5 slot in the list of best-selling car brands in Canada and showed strong demand with 112,535 units sold in 2023 -- a 22% increase.

The Honda Civic is undoubtedly the company's bread-and-butter model. The Civic has been traversing Canadian roads for decades and has consistently delivered reliability, fuel efficiency, and affordability.

The Civic isn’t the only popular Honda model among Canadian families. The Honda CR-V and Accord are popular because of their spacious interiors, the Honda Sensing safety suite, and excellent fuel efficiency.

Another thing setting Honda apart from other automobile manufacturers is its focus on sustainability. The company has been reducing its environmental impact for years and, in this process, has developed several hybrid and electric models that have won over Canadian consumers.

The Honda Prologue EV is an excellent example of this commitment to sustainability. This electric SUV is potent, with 288 horsepower and 333 pound-feet of torque, but it also delivers up to a 452-km all-electric range.

Another electric option from Honda is the CR-V Hybrid. It offers the roominess of an SUV and plenty of performance for most drivers. On top of that, it also delivers a combined fuel consumption rate of 6.4 L/100 km for those with concerns about fuel costs.

Save big on this super-popular brand by opting for a high-quality used Honda model.


6. GMC

Units Sold: 96,159 (+10.4%)

Chevrolet’s sister brand GMC focuses on powerful trucks and SUVs, such as the GMC Sierra 1500 and Canyon. These are two of the top-selling pickups in Canada, thanks to their superior performance and towing capabilities.

GMC also produces popular SUVs, like the Yukon and Terrain. While GMC values toughness and performance over luxury, it doesn’t ignore buyers seeking more upscale models. The GMC Denali lineup puts a touch of luxury on GMC’s rugged SUVs and pickup trucks.

GMC has also recently taken a path toward being more eco-friendly with its Hummer EV Pickup. This all-electric pickup is a combination of innovation, efficiency, capability, and advanced technology.

This has earned the automaker the No. 6 slot among the best-selling car brands in Canada, with 96,159 units sold in 2023.

Is a GMC truck or SUV in your future? Save thousands by choosing a quality used GMC model instead of a new one.

Source: Edmunds

7. Nissan

Units Sold: 85,170 (+20%)

Nissan has established a strong presence in Canada and lands at No. 7 on our list of best-selling car brands in Canada, with 85,170 units sold. The Versa and Sentra are well-known models that cater to budget-conscious consumers but still offer a high level of features, making them an excellent value. The Nissan Rogue is popular among those seeking a practical and versatile SUV that can compete with the bigger names in the industry.

Nissan has played a big role in the electric vehicle (EV) marketplace. It’s had the all-electric LEAF in its lineup for many years and recently debuted the ARIYA, an all-electric SUV with up to a 490-km driving range on a charge and as low as a 5.1-second 0-100 km/h sprint time.

Nissan has a vehicle for every Canadian buyer, from those seeking a subcompact crossover like the Nissan Kicks to those craving a top-notch sports car like the Nissan GT-R or Nissan Z.

If a Nissan is high on your list of cars to buy, consider saving thousands by opting for a used Nissan instead.

Source: Car and Driver

8. RAM

Units Sold: 79,425 (-3%)

RAM is another niche North American truck brand that has amassed a solid fan base in Canada. Unlike GMC, though, RAM only produces pickup trucks and commercial vehicles. That makes the fact that it’s No. 8 on our list of the best-selling car brands in Canada, with 79,425 units sold in 2023. This is a 3% drop in sales compared to 2022, making it one of the few brands on our list to go backward in 2023.

The RAM 1500 is one of the more popular pickup trucks in Canada thanks to its powerful engine options that range from a 305-horsepower (hp) V6 to a 702-hp supercharged V8 and spacious interior.

Is a RAM pickup high on your priority list for your next car? Skip the new car dealership and save thousands by purchasing a quality used RAM pickup truck.

Source: Car and Driver

9. Kia

Units Sold: 79,199 (+26.1%)

Hyundai’s sister brand Kia comes in at No. 9 on our list of the best-selling car brands in Canada, with 79,199 units sold in 2023 -- a whopping 26.1% year-over-year increase. This Korean brand has steadily gained popularity amongst Canadians thanks to its robust lineup that suits all budgets. This automaker has something for everyone, from the budget-friendly Forte to the luxurious K5 and Stinger and even the eco-friendly Kia EV6 and EV9.

Kia has played a big role in developing green vehicles, with the aforementioned EV6 and EV9 to go along with the Niro EV, and a handful of hybrid and plug-in hybrid electric vehicles (PHEVs). Kia has also led the charge in safety, offering a long list of high-tech safety features standard on most of its vehicles.

If Kia is the brand for you, consider buying a used Kia model and saving several thousand dollars in the process.

Source: MotorTrend

10. Volkswagen

Units Sold: 63,757 (+35.8%)

Volkswagen rounds out our list of the 12 best-selling car brands in Canada. This German automaker delivered a respectable 63,757 units in 2023. This was the largest increase in sales year-over-year on our list and bumped the brand from No. 12 in 2022 to No. 10 in 2023, leapfrogging Mazda and Jeep.

Compared to some automakers, VW has a relatively small lineup that includes only a few sedans and hatchbacks. However, it has a fairly robust list of SUVs and a growing EV lineup.

VW has something for most buyers, from its hot hatchbacks, the Golf GTI and Golf R, to its Jetta Sedan and Atlas SUV lineup. Plus, it offers upscale German design and engineering for a fraction of the price of a BMW, Mercedes-Benz, or Audi.

Its EV lineup ranges from the ID.4 to the funky ID.Buzz to the ID.7 premium sedan.

VW also offers its IQ.Drive, a collection of safety and driver-assist features, standard on many models, making them some of the safest vehicles in Canada.

If you think a VW is the right choice for you, consider buying a used Volkswagen and saving thousands on your purchase.

Source: MotorTrend

11. Jeep

Units Sold: 51,176 (-15%)

Jeep is synonymous with ruggedness, strong performance off road, and durability, which is why the brand has been a hit with Canadians who love the outdoors. Jeep has seen a drop in demand in the past year, though. In 2023, it fell from No. 10 to 11 with 51,176 units sold -- a 15% decrease in sales performance. Some of the more popular models among Canadians include the Wrangler, Cherokee, and Grand Cherokee.

Jeep has recently expanded its lineup to offer less traditional vehicles like the Compass and Renegade. These smaller models cater to urban adventurers who want a practical SUV that can handle city streets and off-road trails.

Jeep recently got into electrification with its 4xe PHEV versions of the Wrangler and Grand Cherokee. These models offer great power, enhanced fuel economy, and a short all-electric driving range.

If a Jeep is the right model for you, consider a used Jeep model and potentially save thousands compared to buying new.

Source: J.D. Power

12. Mazda

Units Sold: 58,637 (+17.6%)

Mazda checks in at No. 12 on our list of the best-selling car brands in Canada, with 58,637 units sold in 2023 -- a solid 17.6% increase. The Mazda brand leads the charge in conventional gas mileage with its SkyActiv technology, but it’s recently moved into electrification with the CX-90 PHEV and MX-30 EV.

Overall, Mazda’s lineup has something for all types of buyers, including subcompact SUVs and cars for city drivers, three-row crossover SUVs for larger families, and even a convertible sports car for performance lovers. No matter what you need, Mazda has it, and Mazda offers a lot of value, as all its vehicles include high-end features and classy styling. It’s no wonder Canadians love what this Japanese brand has to offer.

Mazda also focuses on safety, offering many standard safety tech and driver-assist features in most of its vehicles while also offering iconic designs. Some, however, still lack standard advanced safety tech and instead require buyers to fumble through complex packages to get all the features they want.

If you’re thinking about a Mazda as your next vehicle, consider buying a used Mazda instead and saving a few thousand dollars.

Save on the Best-Selling Car Brands in Canada at Clutch

Within the 12 best-selling car brands in Canada, you have plenty of options for choosing your next vehicle. But instead of opting for a new model, you can save thousands by picking up a used model from any of these 12 best-selling car brands. Clutch, Canada’s premier online automotive retailer, has many models from these best-selling brands in stock and ready to roll.

Are you unsure about buying a used car online? You can relax knowing our high-quality pre-owned vehicles have been through a 210-point inspection and reconditioning process to ensure they are ready for the road. Plus, every used car, truck, SUV, and van we sell has the option of a 3-month or 6,000-km warranty. 

You can skip the dealership and haggling process when you order your pre-owned vehicle online with Clutch. Plus, every Clutch vehicle comes with a great, negotiation-free price. You also get the option of a 10-day or 750-km test-own period. If you don't love your new Clutch vehicle during that period, you can return it for a refund or exchange it for another vehicle. 

Trading up into a newer vehicle with more features? Clutch can also handle trade-ins, and you can get your offer online. If you're satisfied with our offer, we can come pick up your trade-in vehicle and apply the trade-in value to your purchase.